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The Best Strategies for Customer Service

Training Program

  • Date: October 6 - 7, 2016
  • Time: 8:30 - 16:30
  • Lunch: 12:00 - 13:30
  • Training Language: Khmer
  • Training Materials: English/Khmer

Deadline of registration: September 26, 2016


If you are interested, please fill our enrolment form and send to or

Contact Persons

Tel: +85­5 (0)15 600 185

Mr. LONG Ratha
Tel: +85­5 (0)10 300 879

Training Venue

ACLEDA INSTITUTE OF BUSINESS, building #50, Street 516 Corner 335, 06 Village, Sangkat Boeng Kak 1, Khan Tuol Kork, Phnom Penh. See map.

Creating a unique customer experience is one of the best ways to achieve sustainable growth, particularly in industries that are stagnating. Companies who skillfully manage and execute customer experience strategies reap enormous rewards. They achieve higher customer satisfaction, reduced loss, increased revenue, and greater employee satisfaction. The course is designed to equip leaders, managers, and business's owner with everything they need to develop an effective customer service strategy for their business.

Who should attend?

Leaders, managers and business owners who want to put customer service at the heart of their business and engage team members in a common customer service goal.

What you will benefit?

After completion of this course, the participants will be able to:

  • Understand the effectiveness of Customer Service
  • Explore the strategic keys of ACLEDA Bank's customer service quality
  • Gain real experiences and tips of ACLEDA Bank's customer service
  • Develop effective standard for Customer Service

Course Contents

  1. Introduction to Customer Service
    • Why Customers Service is important to your business
  2. Strategic keys of ACLEDA Bank's customer service quality
    • Recruiting highly qualified staff
    • Training and Coaching
    • Professional knowledge for Customer Service
    • Communication skills
    • Mentoring for peak performance
    • Attitude
    • Job commitment and Willingness
    • Job responsibility
    • Integrity and Honesty
    • Team Work
    • Gratitude
    • Working culture
    • Motivation system development
    • Duties and Responsibilities stated
    • Operating Manual and Procedure
    • Customer Service operating manual
    • Customer Relationship procedure
    • Mistake identification and Disciplinary actions must be taken
  3. Tips to improve your service quality
    • Lesson learned from ACLEDA Bank experiences
    • Questions and answers on the practical experiences of ACLEDA Bank's customer service at Branch office

Training Fee

  • USD 220 per participant per two-day training course.
  • USD 200 per participant for organization sending 3-5 participants to the course.
  • USD 180 per participant for organization sending 6 participants up to the course.

This fee includes training materials, refreshments, lunch and certificate.

Payment Condition: There is no charge for any cancellation which is made by the deadline of the registration. Cancellation after deadline of the registration and participants appearing without proper cancellation will be charged the full amount.


The training methodology will be focused on experience based and participatory approaches including brainstorming, group discussion with presentation, group work, sharing hand-on experience, training game, and participants' problem raised during training workshop.



Born on 25 December, 1960. He held a bachelor's degree in Education at the Faculty of Advanced Education in Thailand, in 1992. From 1994 onwards, he has attended numerous courses on Microfinance and SME in Cambodia and overseas. In 1999, he completed an executive course on Financial Institutions for Private Enterprise Development (FIPED) at Harvard University, USA. From 1994, he worked in ACLEDA NGO as a Small Enterprise Promotion Officer (SEPO) and a Credit Officer. In 1995 he was promoted as a Deputy Provincial Branch Manager at ACLEDA Battambang Branch. In 1997, he was a Provincial Branch Manager at ACLEDA Kampong Thom Branch. In 2001, he was a Head of Human Resource Unit at ACLEDA Bank Headquarters. In 2002, he was a Head of Training Unit and he was a Vice President & Head of Training Department in 2006 and became a Senior Vice President & Head of Training Division from 2009 to July 2011. In August 2011, he was an adviser of ACLEDA Training Center (ATC). In February 2012, he was hired to do the research and feasibility study in Myanmar (Burmese) for ACLEDA Bank Plc. to establish a subsidiary ACLEDA Branch in Myanmar. At present time, he holds a position as an adviser of ACLEDA INSTITUTE OF BUSINESS.


Mr. Rath Rattanak had deep Marketing experience as a Chief of Marketing Officer at ACLEDA Kampong Cham-Kratie Provincial Branch for 4 years. He used to be a Subbranch Manager (District Team Leader) for 1 year and was promoted to Provincial Branch Manager for 3 years. His successful career has specialized in the field of management and business communication skills over 11 years. He has been elected as a senior faculty of ACLEDA INSTITUTE OF BUSINESS (AIB) specialising in Marketing since 2010. In his specialty, he has conducted many training programs such as Customer Service and Retention, Effective Selling Skills, Effective Communication at Workplace, Successful Practice Savings Mobilization, Customer Focus and Service Quality, ACLEDA Bank Products and Services etc. to both national and international MFIs and Banks. He is an experienced trainer certified by Frankfurt School (FS) and Women's World Banking (WWB) and he is very good at transferring his knowledge and skill to fulfil the participants' expectation. Mr. Rath Rattanak has attended many professional courses in Germany, Hong Kong, China, Vietnam related to Professional Development Skills, Professional Consulting Skills, Microfinance Management Development, Certified Microfinance Expert, Training of Trainers etc. He obtained a Master's Degree of Business Administration (MBA) majoring in general management at Royal University of Law and Economic (RULE).

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