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New Product Development and Pricing
Target Participants:
Marketing Manager, Operation Manager, Credit Manager, Treasury Manager, Marketing Officer, or other relevant officers
Duration:
2 days
Methodology:
Lecture/Demonstration, Handout, Discussion and offering experiences
Facilitators:
SVP & Head of Product Development Division, VP & Deputy Head of Product Development, Marketing Specialist, Faculty of ATC, and Credit Specialist
Objectives
During this course participants will be able to:
- Understand ACLEDA Bank’s existing products and services
- Understand ACLEDA Bank’s product development strategy and process
- Understand factors involved in pricing new products
- Understand different price setting approaches
- Understand ACLEDA Bank’s practices in price setting
Course Contents
- ACLEDA Bank's products and services
- Introduction to product development
- Process and flow of new products designed and launched
- Levels of Product Development Management in ACLEDA Bank
- Development new product in ACLEDA Bank experiences
- New product pricing in theory
- Pricing products in CGAP's case
- Pricing products in ACLEDA Bank practice
- Wrap up
